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Not everybody needs a personal web site, but every small business does. The Internet is where you find companies, do research, and compare prices—even for stuff you don't typically associate with the Web. For most small businesses, setting up a Web site has been exasperating and somewhat expensive. Today, setting up a Web site for your business can be virtually free. And you can do it yourself, using Web design tools and Web hosting services offered by Google, Microsoft, Yahoo!, and others.